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Branding strategy for the kenya agricultural Research institute and its products
(2009-10)
Brands are recognised to connote quality to customers, distinction within a market
and to gain financial rewards to an organisation, and can be characterised as products,
corporations, persons and place. The purpose of ...
Challenges facing the Kenyan tea industry in exporting of value-added (Branded) tea
(2007-09)
The broad objective of the study was to establish the challenges facing the Kenyan tea
industry in exporting of value-added (branded) tea. The study further sought to establish
the extent of world market access and ...