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The extent of usage of the marketing mix variables in the shipping industry in Kenya
(2001-09)
The recent trends of liberalization and globalization would entail that marketing strategy
the world over be almost similar. This study reveals that the marketing mix variables,
which are, the engine driving competitive ...
Strategic responses to challenges of liberalization by DT Dobie Kenya Ltd
(2009)
The purpose of this study is to establish strategic responses employed by DT Dobie towards the challenges of liberalization. Since the liberalization of the automotive industry in Kenya, a lot has happened to the industry. ...