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Challenges facing the Kenyan tea industry in exporting of value-added (Branded) tea
(2007-09)
The broad objective of the study was to establish the challenges facing the Kenyan tea
industry in exporting of value-added (branded) tea. The study further sought to establish
the extent of world market access and ...
Challenges of application of porter's Generic strategies in the tea industry in Kenya: a case study of Ketepa limited
(University of Nairobi, 2006)
All organizations are environment dependant; they depend on the environment for their
inputs and outputs. Every firm should therefore have a competitive strategy which relates
it to its environment and enables it to ...