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Competitive strategies adopted by players in the beer industry in Kenya
(2011-11)
The study was an assessment of Competitive Strategies Adopted by Players in The Beer
Industry in Kenya. To achieve this, the following study objectives were set a) To
establish the drivers of competition among players ...
Competitive strategies adopted by small mobile telephone providers
(2011)
This study was undertaken to identify the competitive strategies employed by small
mobile telephony operators in Kenya to survive the price wars of August 2010 in the
sector and also to identify the challenges faced ...
A survey of competitive strategies adopted by boutiques in Nairobi Central Business District
(2011-11)
Small and Micro Enterprises(SMEs) share a big part in the Kenyan economy in terms of
contribution to employment-and economic-development , with the unemployment rate in
Kenya at 40% majority of people are turning into ...
Competitive Strategies Adopted by Kenyan Commercial Banks to Attract and Retain Corporate Customers
(University of Nairobi, 2011-11)
This project investigates the competitive strategies that the Kenyan commercial banks adopt
to attract and retain corporate customers.
The research uses theoretical frameworks that have been drawn from the literature on ...