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Marketing strategies and the performance of small and medium enterprises in Matuu town, Machakos county, Kenya
(University of Nairobi, 2015-10)
Marketing strategies constitute one of the key functional strategies that Small and Medium
Enterprises (SMEs) adopt to enhance performance. Organizations including Small and Medium
Enterprises have realized the need to ...
Competitive Strategies Adopted by the Telecommunication Mobile Service Providers in Kenya: a Case of Telkom Kenya
(University of Nairobi, 2015)
Competitive strategy involves undertaking offensive and defensive moves that
position an organization and enables it to successfully compete in the market. It also
enables an organization to build core and distinctive ...