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Now showing items 1-9 of 9
Factors influencing business choice by small and medium sized enterprises in motor spares businesses along Kirinyaga road in Nairobi
(2011-10)
Kenyans are going into SMEs, for want of better alternatives and for higher incomes. As the
economy continues to register weak signs of growth and high levels of unemployment these
reasons for the start of SMEs will ...
Determination of unique marketing challenges encountered by young entrepreneurs in Nairobi Kenya
(2011-10)
Youth unemployment is a major problem in Kenya. Youth entrepreneurship presents a great
opportunity for addressing this challenge. However, young entrepreneurs face many
obstacles. Many studies conducted regarding young ...
Influence of marketing mix on consumer brand preference
(2011-10)
Kenya’s smartphone market is growing very fast, changing with the global trends in the industry. The market has become a battle field of marketing activities by brands such as Samsung, IDEOS, LG, HTC among others. In this ...
The extent of mobile commerce adoption by selected small and medium enterprises in the central business district of Nairobi, Kenya
(2011-10)
The mobile commerce industry is a very vital sector in the development of ICT in Kenya
in line with vision 2030. The industry has seen a high number of entrants of SMEs in the
last five years within the CBD in Nairobi.
The ...
Influence of brand personality on Glaxosmithkline products in Nairobi
(2011-11)
The proliferation of assorted brands of toothpaste products in the country has led to cut-throat
competition for increased market share being witnessed among the operators in the toothpaste
industry. When competition is ...
Strategic management practices in small and medium enterprises at Kariobangi light industries, Nairobi
(2011)
Strategic Management is a relatively new concept in management. Its relevance has
gained currency with increased competition among industry players where firms aim at
gaining competitive advantage over rivals in order ...
A Cross-cultural Comparative Study of Entrepreneurial Traits Between Indigenous and Immigrant Entrepreneurs in Nairobi
(University of Nairobi, 2011-08)
Entrepreneurship is an act of transforming innovation into economic goods, and of discovering new methods and resources. Entrepreneurs generate evolutionary change in economy and propel a country‟s future development. This ...
Challenges Facing the Implementation of Hospital Management Information Systems in Hospitals in Nairobi
(University of Nairobi, 2011-10)
Hospitals in Kenya are adopting and implementing ICT in order to improve transparency,
efficiency and effectiveness in service delivery through the implementation of Hospital
Management Systems (HMIS).The main aim objective ...
Perception of Brand Equity of Daily Newspapers by Media Buying Agencies in Nairobi, Kenya
(2011-11)
Brands are the basis for sustainable advantage for most organizations. Therefore, the
perception that a brand attracts can make or break it. The purpose of this study was to
look at the perception that media buyers have ...