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A survey of the product diversification strategies adopted by firms in the banking industry in Kenya
(2007-08)
The banking industry in Kenya faces diverse challenges. One of the
major challenges is the dynamic competitive environment in which
they operate. This has compelled the banks to use various growth
strategies like product ...
A survey on the challenges facing the users of automated teller machines in the banking industry in Nairobi
(2008-11)
The use of Automatic Teller Machines (ATMs) has become prevalent in the current
banking industry. Due to the competitive nature of this industry. almost every bank is
embracing ATMs to increase its competitiveness. This ...