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Factors considered important in the successful usage of an advertising program
(1999-11)
This study reported was to find out the factors considered important in the
successful usage of advertising program and the problems commercial banks in Kenya
encounter in their efforts in using advertising to promote ...
The process and effects of alcohol advertising in the lives of the Kenyan youth
(2007-06)
This research project although driven by the need of establishing possible linkage
between alcohol advertising and alcoholic behaviour, selects a title that explores the
process, uses and functions of alcohol advertisements ...