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A survey of the product diversification strategies adopted by firms in the banking industry in Kenya
The banking industry in Kenya faces diverse challenges. One of the major challenges is the dynamic competitive environment in which they operate. This has compelled the banks to use various growth strategies like product ...
A survey on the challenges facing the users of automated teller machines in the banking industry in Nairobi
The use of Automatic Teller Machines (ATMs) has become prevalent in the current banking industry. Due to the competitive nature of this industry. almost every bank is embracing ATMs to increase its competitiveness. This ...