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Empirical Investigation Into the Market Segmentation Strategies Used by Commercial Banks in Kenya
(University of Nairobi, School of Business, 2008)
This was a survey study of the segmentation strategies used by commercial banks in Kenya. The study was investigating the extend which market segmentation strategies are employed by commercial banks and the benefits of ...
Determination of the Extent of the Practice of Value Based Management Without Commercial Banks in Kenya
(University of Nairobi, 2005)
The purpose of this study was to find out the extent of value based management (VBM) practice among commercial banks in Kenya and also the extent of awareness and appreciation of the benefits of VBM among them. The study ...