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The perception of supermarkets in Nairobi on the use of e-marketing
This study was conducted with the objective of determining the awareness of e-marketing by the supermarkets in Nairobi. The study also set to determine the perception of supermarkets in Nairobi on the use of e-marketing ...
Structure and growth of supermarkets in Nairobi
Retailing is one of the most important sector(s) of this country. Retailing is the sale of goods and services to the ultimate consumer for personal, family or household use. It is an important tax collection point today ...
A survey of private labeling strategy by supermarkets in Nairobi
The survey for this report was done between 16th July and 17th August 2001. The study sought to determine the awareness of retailers on private labeling, why retailers would go into private labeling and the problems they ...