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A survey of private labeling strategy by supermarkets in Nairobi
(2001-09)
The survey for this report was done between 16th July and 17th August 2001. The study sought
to determine the awareness of retailers on private labeling, why retailers would go into private
labeling and the problems they ...
The perception of supermarkets in Nairobi on the use of e-marketing
(2001-07)
This study was conducted with the objective of determining the awareness of e-marketing
by the supermarkets in Nairobi. The study also set to determine the
perception of supermarkets in Nairobi on the use of e-marketing ...