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The Influence of Mobile Money Transfer in sustaining customer loyalty at Safaricom Limited
(2012)
This research examines the influence of mobile money transfer in sustaining customer loyalty at Safaricom limited. The study looks at the background of Safaricom limited, currently the market leader in telecommunications ...
The effectiveness of positioning strategies on customer loyalty by clients of the Atlas Copco Eastern Africa Limited
(2012-04)
The study was set out to determine the effectiveness of positioning strategies on customer loyalty as perceived by customers of Atlas Copco Eastern Africa Limited. The objectives of the study were to establish the effectiveness ...