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Positioning strategies adopted by the International Planned Parenthood Federation Africa Regional Office in Nairobi
(2012-10)
This study was conducted with the main objective of establishing the positioning
strategies used by IPPFAR in Nairobi. The study considered the whole
organization but only interviewed the senior management team as they ...
The effectiveness of positioning strategies on customer loyalty by clients of the Atlas Copco Eastern Africa Limited
(2012-04)
The study was set out to determine the effectiveness of positioning strategies on customer loyalty as perceived by customers of Atlas Copco Eastern Africa Limited. The objectives of the study were to establish the effectiveness ...