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Relationship between competitive strategies and performance of independent oil companies in Kenya
(University of Nairobi, 2008)
This study was to establish the competitive strategies adopted by independent oil companies in Kenya and their link to performance in the market place. The research utilized both secondary and primary data. The researcher ...
Competitive strategies adopted by the call centre industry in Kenya
(University of Nairobi, 2008)
Strategic management is the process of formulating and implementing strategies to accomplish long term goals and sustain competitive advantage. Strategy is a firms “game plan” (Pearce and Robinson, 2007). It is a comprehensive ...