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Competitive strategies adopted by small mobile telephone providers
This study was undertaken to identify the competitive strategies employed by small mobile telephony operators in Kenya to survive the price wars of August 2010 in the sector and also to identify the challenges faced ...
A survey of competitive strategies adopted by boutiques in Nairobi Central Business District
Small and Micro Enterprises(SMEs) share a big part in the Kenyan economy in terms of contribution to employment-and economic-development , with the unemployment rate in Kenya at 40% majority of people are turning into ...
Competitive strategies adopted by players in the beer industry in Kenya
The study was an assessment of Competitive Strategies Adopted by Players in The Beer Industry in Kenya. To achieve this, the following study objectives were set a) To establish the drivers of competition among players ...
Competitive strategies adopted by Kenyan commercial banks to attract and retain corporate customers
This project investigates the competitive strategies that the Kenyan commercial banks adopt to attract and retain corporate customers. The research uses theoretical frameworks that have been drawn from the literature on ...