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Corporate Sports Sponsorship and Brand Awareness of Commercial Banks in Kenya: a Case of Family Bank’s Eldoret Half Marathon
(University of Nairobi, 2019)
Using Family Bank’s sponsorship of Eldoret Half Marathon as a case study, this study aimed to establish how corporate sports sponsorship and brand awareness affect the bank’s customers. The study was anchored on the Social ...
Corporate Sports Sponsorship and Brand Awareness of Commercial Banks in Kenya: a Case of Family Bank’s Eldoret Half Marathon
(University of Nairobi, 2019)
Using Family Bank’s sponsorship of Eldoret Half Marathon as a case study, this study aimed to establish how corporate sports sponsorship and brand awareness affect the bank’s customers. The study was anchored on the Social ...