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The effect of customer experience strategy on the performance of Kenya Commercial Bank limited
(2011-10)
The banking industry in Kenya has witnessed a tremendous growth in the last decade. This has
led to an increase in the number of banks in the country and opened an environment for serious
competition. In today’s highly ...
The effect of performance contracting strategy on the Performance of state corporations in the Energy sector in kenya
(2011-10)
A performance contract is a freely negotiated performance agreement between the
Government, acting as the owner of a Government Agency, and the management of the
Agency. The use of performance contracts has been acclaimed ...
Effects of direct sales strategy as a strategic response to the performance of commercial banks in a changing competitive environment in Kenya
(2011-08)
The purpose of this study is to examine effects of direct sales strategy as a strategic
response to the changing and competitive banking environment in Kenya, hence the
findings from this study can be used by other firms ...