Browsing Faculty of Agriculture & Veterinary Medicine (FAg / FVM) by Author "Kabare, N"
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The Mediation Effect of Customer Perception on the Relationship Between Quality Drivers and Customer Satisfaction in Large Maize Flour Mills in Nairobi, Kenya
Kabare, N; Kibera, FN; Munyoki, JM. (University of Nairobi, 2014)This study sought to establish the influence of quality drivers on the satisfaction of direct business customers within large Maize Flour Mills in Nairobi and assess the mediation effect of customer perception on this ...