Browsing Faculty of Engineering, Built Environment & Design (FEng / FBD) by Subject "Small and Medium Enterprise, Advertising, Branding, Graphic Design"
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A Comprehensive Analysis of Graphic Design Strategies in Small Furniture Enterprise Advertising in Nairobi County, Kenya
(University of Nairobi, 2024)Graphic design (GD) plays a crucial role in visual advertising, serving as a tool to inform, educate, and persuade towards brand loyalty. Despite its significance, Small Furniture Enterprises (SFEs) in Kenya consider graphic ...