Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Baariu, Victor L"
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The relationship between Competitive Strategy Drivers and Performance of manufacturing Small and Medium Enterprises in Nairobi County, Kenya
Baariu, Victor L; Gathungu, James; Ndemo, Bitange (2021)act This study determines the influence of competitive strategy drivers on the performance of manufacturing SMEs in Nairobi County in Kenya. Small and medium enterprises (SMEs) are the backbone of many economies all ...