Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Maalu, J. K"
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The antecedents of innovativeness in manufacturing small and medium enterprises: a qualitative approach
Mkalama, B. W; Ndemo, B.; Maalu, J. K (AJBUMA, 2020-11-30)The paper sought to establish the factors that influence firm innovativeness within manufacturing Small and Medium Enterprises (SMEs) in Nairobi County, Kenya. A descriptive instrumental multi case study design was adopted. ...