Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Nair, Chandrasekeran"
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Comparative study on brand loyalty in global softdrink consumer markets of Kenya and India
Mise, Jairo Kirwa; Nair, Chandrasekeran; Odera, Odhiambo; Ogutu, Martin (2013)This study sought to establish and compare the loyalty characteristics among the soft drinks consumers in Kenya and India. Kenya is a leading economic hub in Eastern Africa while India remains a powerful economic player ... -
Exploring the determinants of brand loyalty in global FMCG markets of soft drinks consumers in Kenya and India
Mise, Jairo Kirwa; Nair, Chandrasekeran; Odera, Odhiambo; Ogutu, Martin (School of Business, University of Nairobi, 2013-03)This study sought to investigate and compare both the African and Asian soft drink markets. Whereas Kenya is a leading economic hub in Eastern Africa, India remains a powerful economic player in Asia with its large population ... -
Factors Influencing Brand Loyalty of Soft Drink Consumers in Kenya and India
Mise, Jairo Kirwa; Nair, Chandrasekeran; Odera, Odhiambo; Ogutu, Martin (School of Business, University of Nairobi, 2013)The main purpose of the study was to establish the key factors that influence brand loyalty among soft drink consumers in the Kenyan and Indian markets. The study was carried out between January 2012 and October 2012. The ...