Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Ndavula, John O"
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Online campaign in Kenya: implementing the facebook campaign in the 2013 General Elections
Ndavula, John O; Mberia, Hellen K; Mwangi, Michael K (University of Nairobi, 2015-07)The study investigated the implementation of the Facebook campaign in general elections in Kenya. The study utilized the mixed methods sequential explanatory design. Quantitative data was drawn, followed by ...