Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Oburu, C K"
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Factors Contributing Towards Adoption of Green Marketing Practices in the Mobile Phone Service Providers in Kenya
Kinoti, M W; Oburu, C K (School of Business, College of Humanities and Social Sciences, 2012)The effects of the changing weather patterns and climatic conditions have started being felt the world over. Social norms regarding the environment are changing and consumers today are increasingly holding brands accountable ...