Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Thuo, J K"

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    • Customer Relationship Management and Competitiveness of Commercial Banks in Kenya 

      Thuo, J K; Kibera, F N; K’Obonyo, P O; Wainaina, G (School of Business, College of Humanities and Social Sciences, University of Nairob, Kenya, 2012)
      Customer Relationship Management (CRM), also referred to as Relationship Marketing, is heralded by some marketing academics and practitioners as the new paradigm of marketing. However, despite the intense growth in the ...