Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Wachira, Rose kirigo"
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Factors that influence consumer preference of television stations by public primary school teachers in Langata division, Nairobi
Munyoki, Justus M; Wachira, Rose kirigo (School of Business, 2012)The purpose of the study was to determine the preferred television stations, and factors that influence consumer preference of television stations. The study was a cross sectional survey undertaken among the public primary ... -
Factors that influence consumer preference of television stations by public primary school teachers in Langata division, Nairobi
Munyoki, Justus M.; Wachira, Rose kirigo (1 School of Business, University of Nairobi, 2012)The purpose of the study was to determine the preferred television stations, and factors that influence consumer preference of television stations. The study was a cross sectional survey undertaken among the public primary ...