Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Wainaina, G"
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Customer Relationship Management and Competitiveness of Commercial Banks in Kenya
Thuo, J K; Kibera, F N; K’Obonyo, P O; Wainaina, G (School of Business, College of Humanities and Social Sciences, University of Nairob, Kenya, 2012)Customer Relationship Management (CRM), also referred to as Relationship Marketing, is heralded by some marketing academics and practitioners as the new paradigm of marketing. However, despite the intense growth in the ... -
The influence of the moderating role of logistics information systems on the relationship between logistics management practices and customer satisfaction of shippers in Kenya
Salome, R.W.; Odock, S.O.; Wainaina, G; Kinoti, M (DBA Africa Management Review, 2021-12-01)The objective of this study was to establish the effect of Logistics Information Systems (LISs) on the relationship between Logistics Management Practices (LMPs) and customer satisfaction of shippers in Kenya. A hypothesis ... -
Organizational agility and performance of Chartered Public and Private Universities in Kenya
Kibuine, M. K.; Wainaina, G; Muranga, J. N. (DBA Africa Management Review, 2022-04-20)University education in Kenya experienced rapid changes in 80s and 90s which magnified in the 2020s to create challenges in meeting the expectations. Some of the changes were double intakes of 1984-1985, 1987-1988, ... -
The relationship between Board Diversity and Financial Reporting Quality of Companies Listed at the Nairobi Securities Exchange in Kenya
Jamhuri, R. K.; Mwangi, C. I.; Okiro, K.; Wainaina, G (African Development Finance Journal, 2022-08-16)The goal of the paper was to establish the relationship between board diversity and the financial reporting quality of the companies listed at the Nairobi Securities Exchange (NSE) in Kenya. The target population consisted ...