Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Subject "Fast Moving Consumer Goods (FMCG)"
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Exploring the determinants of brand loyalty in global FMCG markets of soft drinks consumers in Kenya and India
(School of Business, University of Nairobi, 2013-03)This study sought to investigate and compare both the African and Asian soft drink markets. Whereas Kenya is a leading economic hub in Eastern Africa, India remains a powerful economic player in Asia with its large population ...