Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Subject "Generic Strategy Typology"
Now showing items 1-1 of 1
-
A Generic Competitive Business Strategies Typology for Micro-Enterprises
(2012)The important role of the micro enterprises (ME) sector in generating growth, creating jobs and reducing poverty, especially in developing countries is widely acknowledged. Literature on competitive business strategy ...