Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Subject "Marketing Strategies, Industry Competition, Export Performance, Fresh Produce Firms"
Now showing items 1-1 of 1
-
Marketing strategies, Industry competition and export performance of fresh produce Firms in Kenya
(Ajbuma, 2022-03-22)Despite the increasing number of firms pursuing export market, little is known about the moderating role of industry competition on the marketing strategy and export performance link. To address this gap ...