Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Subject "Perceived service quality, passenger satisfaction, brand experience, mediation"
Now showing items 1-1 of 1
-
The role of brand experience in the relationship between perceived service quality and passenger satisfaction at Airports in Kenya
(DBA Africa Management Review, 2022-06-08)The paucity of research examining the antecedents of satisfaction inspires the need to extend the frontiers of knowledge in the under-researched and emerging market environment of the airport user experience. The purpose ...