Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Subject "Willingness-to-pay"
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The effect of protest zeros on estimates of willingness to pay in healthcare contingent valuation analysis
(School of Economics, University of Nairobi, Nairobi, Kenya, 2010)'Protest zeros' occur when respondents reject some aspect of the contingent valuation (CV) market scenario by reporting a zero value even though they place a positive value on the amenity being valued. This is inevitable ...