Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Subject "market entry strategies, multinational companies, organisational performance"
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Market entry strategies and performance of multinational corporations in kenya
(AJBUMA, 2020-11-30)The purpose of the study was to examine the relationship between market entry strategies and organisational performance of multinational corporations in Kenya. The specific objective is to establish the relationship ...