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The future of organizations
(2013-04)
Dominant forces of the last century, developments in science and technology, the
presence of ideological rigidities and the complexity of organizational environment
will continually shape the future. Developments in human ...
Factors Influencing Brand Loyalty of Soft Drink Consumers in Kenya and India
(2013)
The main purpose of the study was to establish the key factors that influence brand loyalty among soft drink
consumers in the Kenyan and Indian markets. The study was carried out between January 2012 and October 2012. The ...
Analysis of retail marketing strategies on Organizational competitiveness
(2013-01)
The purpose of this study was to analyze retail marketing strategies on organizational competitiveness. The study attempted to examine the strategies that have been applied and adopted by the retail companies elsewhere in ...
Effect of airport expansion on business opportunities in Kisumu
(2013)
The objective of this study is to analyze the effect of airport expansion on business
opportunities. The study location was in Kisumu, Kenya and the population was 11,132
businesses comprising of wholesalers, retailers, ...
Group Cohesion and Strategic Context On The Relationship Between Top Management Team Composition And Performance Of Family Firms: A Critical Review Of Literature
(University of Nairobi, 2016-01)
According to the upper echelons theory, TMT composition impacts on organizational
performance. However, empirical studies have found contradictory results with some
replication studies being unable to duplicate any ...
The Effect of Export Marketing Strategy on the Relationship between Firm Competencies and Export Performance of Small and Medium Manufacturing Exporters in Uganda
(2012)
Both the size and rapid growth of globalization have focused the attention of international
business researchers on the factors associated with firms’ export performance. However,
knowledge of this increasingly important ...
Competitive Strategies Adopted by Multinational Banks in Kenya
(2012)
Strategy is a course of action to achieve an objective. Competitive strategy is a business
strategy that is concerned with how a company can gain competitive advantage through an
approach to competing. In spite of the ...
Joint and individual effects of human resource management practices, organizational learning, employee outcomes and competitive strategy on performance of firms listed on the Nairobi securities exchange
(University of Nairobi, 2015)
This paper is based on empirical research carried out on firms listed on the Nairobi Securities Exchange in Kenya, focusing on the joint and individual effects of Human Resource Management Practices (HRMP), organizational ...
Exploring the determinants of brand loyalty in global FMCG markets of soft drinks consumers in Kenya and India
(2013-03)
This study sought to investigate and compare both the African and Asian soft drink markets. Whereas Kenya is a leading economic hub in Eastern Africa, India remains a powerful economic player in Asia with its large population ...
The extent to which public universities in Kenya experience managerial and environmental challenges
(University of Nairobi, 2014)
The environment in which organisations operate is continuously changing, thereby posing challenges to the
organisations, and higher education institutions are no exception. This study was undertaken to understand ...