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dc.contributor.authorWaiganjo, Roseann Njoki
dc.date.accessioned2013-02-12T14:43:34Z
dc.date.available2013-02-12T14:43:34Z
dc.date.issued2012
dc.identifier.urihttp://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/8027
dc.description.abstractThis study sought to investigate the influence of Relationship marketing on the performance of large supermarkets in Nairobi Kenya. A census of large supermarkets in Tier one and two based on Neven and Reardon, 2004 were studied. The objective was to establish the Influence of relationship marketing on the performance of large Supermarkets in Nairobi. The findings show that various components of relationship marketing have a positive influence on the various performance ~ind[cators of large supermarkets, The results further reveal that a highly positive correlation exists between relationship marketing components and performance indicators in large supermarkets. Further research however is needed to determine the intervening variables that affect performance in supermarkets, to determine the degree to which relationship marketing as a variable affects performance.en_US
dc.language.isoen_USen_US
dc.publisherUniversity of Nairobi, Kenyaen_US
dc.titleThe influence of relationship marketing on the performance of large supermarkets in Nairobi, Kenyaen_US
dc.title.alternativeThesis (MBA)en_US
dc.typeThesisen_US


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