Strategy Implementation At Glaxosmithkline
Moiro, Dennis A.
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Today, organizations in Kenya as well as elsewhere in the world operate under increasingly competitive and ever-changing environment. In order to survive and deliver goods and services effectively, they require engaging in effective strategic management process and more so on strategy implementation. Successful strategy implementation demands for the identification of measurable, mutually determined annual objectives, development of specific functional strategies and communication of concise policies to guide decisions. Coupled with this, the organization’s structure, leadership and sound financial base equally play critical role. The study sought to determine the factors that influence strategy implementation in GSK. The nature of data collected was qualitative and was analysed qualitatively using content analysis based on the meanings, implications emanating from the respondents’ information on strategy implementation. Several factors such as corporate policy, financial resources, human resource capabilities, communication systems, annual work plans and changes in the environment were explored. The above stated factors were used to propose the background of the study, problem statement, objectives formulation, development of conceptual framework, design of methodology, data collection instruments, presentation of analyzed data and summary of the study results. This was a case study design. As an in-depth investigation of an individual, institution or phenomenon, primary data was favoured over the secondary data. Qualitative data collected was analyzed using content analysis. Content analysis as a systematic, replicable technique for compressing many words of text into fewer content categories based on explicit rules of coding was deemed best suitable for the study. The findings from this study clearly show that GSK has documented all the necessary tools for successful strategy implementation. These include formulation and documentation of annual objectives, policies and functional strategies. There is also further evidence that GSK changes her policies, structures and undertakes staff training in order to deal with new strategies and deal with emerging challenges during implementation. The findings and recommendations of this study if implemented will be far useful in providing a competitive edge for GSK and ultimately improve the financial performance and productivity The study was successfully undertaken but not without limitations. Since the study was a case study design, the research findings cannot be generalised for other firms in the pharmaceutical industry. The study was carried out within limited time. This constrained the scope as well as the depth of the research. Even though the researcher carried out an in-depth study, it was broad and dealt with various aspects that influence strategy implementation. Further research could be carried out on Strategy Implementation in other major pharmaceutical companies. Alternatively, each of the factors that influence strategy implementation can be analysed in greater detail. Additionally, a cross section survey could also be carried out for a longer period of time to make the findings more generalize able.
University of Nairobi