Determinants of mobile phone usage for e - commerce among micro and small enterprises in the informal sector of Kenya
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Date
2013-08Author
Litondo, Kate O
Ntale, Joseph F.
Language
enMetadata
Show full item recordAbstract
Studies done on the usage of
Information and Commutation Technologies (ICTs)
for
e
-
commerce
in the informal
sector
have mostly concentrated on the roles of computers and int
ernet u
sage, and give
contradicting results on
the
determinants and
benefits of using these technologies. Evidence on
factors leading to the
mobile phones
usage
for business
among
Micro and Small Enterprises
(
MSEs
)
in Kenya is lacking.
This paper
investigates
determinants of mobile phone usage among informal MSEs in Kenya.
Primary data
was collected from
a survey
of
384 MSEs in
Nairobi County. Linear probability model, logit and probit models were used to estimate the
determinants of mobile phone
usage in
e
-
commerce
. The results of the study show that
education level
is the
prime determinant of mobile phone usage for e
-
commerce
.
N
umber
of employees and gender
of MSEs also
have a
significant effect on the
mobile phone usage
for e
-
commerce
.
The study
recommends the training of MSEs in the
mobile phones applications
for business
and the government
should
create an enabling environment for MSEs
to
use mobile phone for e
-
commerce
Citation
Litondo, Kate O(2013). Determinants of mobile phone usage for e - commerce among micro and small enterprises in the informal sector of Kenya.International journal of humanities and social science, 3(6); pp. 16-23Publisher
University of Nairobi