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Integrated marketing communication and technology adoption: The M-pesa model in Kenya

dc.contributor.authorMulwa, Martina
dc.date.accessioned2015-04-24T09:56:58Z
dc.date.available2015-04-24T09:56:58Z
dc.date.issued2015
dc.identifier.citationMulwa M. Integrated Marketing Communication and Technology Adoption: The M-pesa Model in Kenya. Germany: LAP LAMBERT Academic Publishing ; 2015.en_US
dc.identifier.urihttp://hdl.handle.net/11295/82027
dc.language.isoenen_US
dc.publisherUniversity of Nairobien_US
dc.titleIntegrated marketing communication and technology adoption: The M-pesa model in Kenyaen_US
dc.typeBooken_US
dc.type.materialesen_US


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