An Investigation on the Effectiveness of Design Ideation Using TRIZ

Abstract

Design ideation continues to be one of the mysterious and yet a very important part of the design process. In the past, there have been studies related to how people generate ideas, why some are more productive in idea generation than others, etc. However, the mystery remains because not being able to directly reach designer’s mind limits our comprehension of the process. Despite this fact however, by studying the use of various idea generation methods, we can better support the idea generation process. As such, this paper presents a study on the effectiveness of TRIZ, a systematic ideation technique, in comparison to most widely used brainstorming. Results indicate that design teams that apply TRIZ during the idea generation are more productive.