| dc.description.abstract | This paper is an exploratory study of the Nigerian movies audiences in Kenya, ftleir motivating factors and the purpose why Kenya Television Channels air Nigerian movies . It begins by considering the antecedents to this industry, in an attempt to identify the Nigerian movie audiences in Kenya, Why Kenya Television air Nigerian Movies and the factors that motivate Nigerian Movie audiences in Kenya. The research methodology used was qualitative analysis
and the study was based on two television channels: Citizen and Kiss TVs, Households at Shauri Moyo, Nairobi and focused Discussion groups. The units of analysis were Nigerian Movie audiences. The study revealed that Nigerian movies have audiences from people of all ages, gender, levels of education and living standards measure. However, the more people advance in their level of education, the more they lose interest in Nigerian movies.
The research also found out that Nigerian movies are packed with African culture which is incorporated in the songs, the setting in the movies, the proverbs and idioms, the Pidgin English and direct translations which are typically African. These are the factors which motivate audiences to watch Nigerian movies. By
watching these movies, audiences gets entertained, their knowledge on African culture is enhanced , and above all they gets educated through themes in these Nigerian movies. The study also found out TV Stations in Kenya air Nigerian movies in order to reach the popular Nigerian movie audiences population through their commercials. All these and more are discussed in this study. The research ends with a recommendation that Nigerian movie study being very new in Kenya
needs more research, which should encompass more media, audiences and longer period. | en_US |
