| dc.description.abstract | This study explored the perceptions of library users and private companies in Kenya of the role of public libraries. It investigated the role that Corporate Social Responsibility (CSR) plays in revitalization of library services. It also examined the opportunity for using publicity media in enhancing the attitudes and perception of stakeholders towards these programs. It also investigated the receptiveness of the corporate managers to engage in' corporate social responsibility initiatives to revitalize the public library services in Kenya. This was a case study and the sample composed of 106 randomly selected library users and 29 corporate managers of fifteen private companies operating in Kenya but headquartered in Nairobi. Structured questionnaires were employed in collecting the research data. This data was then coded and analysed using means, frequencies and percentages. The data was presented in tables and charts.
The theoretical framework was based on the PR excellence theory; Institutional theory, and Stakeholder theory. According to lithe catalyst consortium', within the world of business, the main 'responsibility' for corporations has historically been to make money and increase shareholder value. In other words, corporate financial responsibility has been the sole bottom line driving force. However, in the last decade, a movement defining broader corporate responsibilities- for the environment, for local communities, for working conditions, and for ethical practices-has gathered momentum and taken hold. This new driving force is known as corporate social responsibility (CSR) and is oftentimes also described as the corporate 'triple bottom line' -the totality of the corporation's financial, social, and environmental performance in conducting its business. CSR is thus now seen as something companies must engage in to remain relevant.
Currently, most firms practice isolated CSR; a CSR framework would provide structure to this and increase the participation of the private sector in public service provision. Despite the government efforts at benefitting from CSR, the uptake has been rather slow even on the part of the beneficiary communities. This is largely due to lack of sufficient Public information on the same. The roles are not clearly defined and as such, it has ended up being a one - off engagement where possible. | en_US |
