| dc.description.abstract | Mobile money in Kenya is already well established contributing to the growth of the economy.
Despite these remarkable achievements in mobile telephon, Lipa na Mpesa has not been widely
adopted. This study therefore sought to investigate factors affecting usage of Lipa na Mpesa
payment system among middle level business, a case study of Mitumba traders in Gikomba
market with an aim of proposing a framework for successful adoption of Lipa na Mpesa by
SME in Kenya. Specifically, the study explored various theoretical models (Technology
Acceptance Model as well as Innovation Diffusion Model) in an effort to identify a framework
and validating the proposed framework for successful adoption of electronic mobile money, Lipa
na Mpesa, in Kenya. The study considered the following study variables; individual factors,
business factors and technological factors. The Cross Sectional data collected in the study area
was analysed using Statistical Package for Social Sciences (SPSS) and descriptive statistics like
relative frequencies, mean scores and standard deviation. The variables were analysed using
Linear Regression Model and the results shows a variation of 73.1% on the Lipa na Mpesa
implementation due to changes in the independent variables. A strong positive relationship of
87.4% between the study variables was revealed. At 95 percent confidence interval, individual
factors, business factors and technological factors were both found to be positive and statistically
significantly relating to the adoption and use of Lipa na Mpesa services. However, individual
factors were found to be more significant (p=0.002), followed by technological factors (p=0.017)
and business factors which were fairly significant (p=0.049). | en_US |
