The balanced scorecard as a strategy implementation tool at Orange Telkom Kenya

Abstract

This study sought to establish the application of the balanc scorecard as a strategy implementation tool at Orange Telkom Kenya. A BSC is a management model that translates the organization mission and strategy into a collection of performance measures which is achieved by successful implementation of the BSC. Orange Telkom Kenya has being in the telecommunication industry market and has not been left out in the competition.

The organisation has managed to expand its network not only in Nairobi but also in the entire country. Orange Telkom Kenya has over the last three years been using the balanced scorecard to manage its employees. The balanced scorecard was developed in the early 1990's by Kaplan and Norton of Harvard Business School. This was a case study since the unit of analysis was one organisation. Primary and secondary data was used for the study through use of interview guides that were distributed among the senior managers in Orange Telkom Kenya. Content analysis was employed in analyzing the data. By using content analysis inferences were made by systematically and objectively identifying characteristics.

This study established that there is need to align individual goals to the vision and mission of the organization. Its results should help the other telecommunication players to improve their management process and have a competitive edge in the industry. The study therefore recommends for staff training and motivation to accept change as they occur in the organization at all levels so as to curb the resistance to change hence enhancing successful implementation of the balanced scorecard to be an effective tool. This study further recommends for the organisation to outsource consultants who are well conversant with the BSC and who will also help to oversee strategic decisions so as to be successful and be able to realize the intended results.