| dc.description.abstract | In Kenya, live coverage of events is gaining popular usage by local TV stations and
increasingly becoming the preference of most viewers. This study sought to investigate the
effect of a live TV production process on messaging and if indeed it meets the objectives of
the program. This study was guided by two theories: the audience reception theory and
participatory communication theory. The success and popularity of Sikika sasa live talk show
highly depended on the message reception, participation and interactivity of the respective
county audiences; both live in attendance and those watching from home. This study used
both quantitative and qualitative research approaches. The target population for this study
was the professionals and people of experience all who were involved in Sikika sasa talk
show. Live audience from five counties who were invited to the show was also targeted.
Purposeful sampling method which allows for the inclusion of information- rich cases was
used to recruit interviewees. From this study the researcher concluded that as opposed to
what many believe that the show host is more influential the truth is that TV director is most
influential. He/she guides the flow of the show, is the final decision on what goes on air and
is responsible for the look and sound of a live production and its technical standards. Further
findings in this study concluded that for a show’s success, it is not about the popularity,
appearance or the number of years in experience of the host, he/she must believe in the
message. The recommendations from this study therefore are that the employer should
consider talent, area of interest when recruiting and regardless of cost, the media houses
should invest in advanced equipment and technology to ensure efficiency in live television
productions | en_US |
