| dc.description.abstract | In this study, the researcher‟s objective was to establish the effectiveness of Egesa FM in
uptake of family planning in Kisii County. The researcher sought to establish which
programmes aired by Egesa FM are geared towards promoting family planning in Kisii
County and also determine the impact of the messages in promoting family planning in
Kisii County. The background of the study highlights the history of family planning in
Kenya. It details cases where media has been successful in promoting family planning I.e.
Jamaica, Egypt, Rwanda, Malawi etc. It also discusses use of media in social change and
narrows to use of radio as a tool in promoting family planning campaigns. The problem
statement in the study argues that despite the highest accessibility to media and radio in
particular at 75% among the Kisii people, reproduction rates are high. The study was
guided by the two step flow theory, Cognitive Dissonance theory and the Uses and
Gratifications theory. The uses and gratification theory explains how the Kisii women of
reproductive age choose and consume media programs based on their individual needs
that they seek to gratify. The Cognitive Dissonance explains how Kisii women upon
receiving family planning messages, make decisions to adopt or reject the messages. The
study was conducted among reproductive age women (15-49 years) of Kisii County. The
target population was convenient in terms of accessibility to citizens of different levels of
income representing diverse population across the four sub counties of Kisii County. The
County was ranked seventh among the highly populated counties in Kenya. The study
used quantitative methods to collect data from the women of Kisii County. | en_US |
