Perceived Buyer-supplier Relationships and Performance Among Large Scale Retail Outlets in Kisumu, Kenya
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Date
2015-11Author
Omondi, Daniel E
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
This study was carried out to establish the effect of perceived buyer-supplier relationships on
performance among large scale retail outlets in Kisumu, Kenya. The study had three objectives,
namely; to determine the extent to which large scale retail outlets in Kisumu have adopted the
concept of buyer-supplier relationships, to determine the impact of buyer-supplier relationships
on the performance on large scale retail businesses and to determine the challenges facing buyersupplier
relationships. The research design involved a cross sectional survey of eleven (11) large
scale retail outlets in Kisumu, Kenya. Data was collected using a questionnaire that was
administered through “drop and pick” method. The data collected was sorted and coded then
entered into the Statistical Packages for Social Sciences (SPSS) for analysis. Percentages and
frequencies were used to analyze objective one and objective three whereas descriptive statistics
was used to analyze the relationship between buyer–supplier relationships and performance
among large scale retail outlets in Kenya. The findings are presented in tables. The study
findings confirmed that most large scale retail outlets in Kisumu have embraced the concept of
buyer-supplier relationships. They have incorporated most of the buyer- supplier relationship
variables in their operations and this has contributed to an enhanced performance of the
organizations to a large extent. The major limitation of the study is that it only focused on the
large scale retail outlets in Kisumu. It did not feature other large scale retail outlets in other parts
of the country hence problems unique to retail outlets in different geographical locations could
not be ascertained. Furthermore, the findings of the study and their application are limited to
large scale retail outlets in Kenya and may not be applicable directly to other organizations
operating outside the Kenyan retail industry. The researcher therefore recommends further
research on other firms that are not located in Kisumu and are not in the retail industry.
Publisher
University of Nairobi