dc.description.abstract | Social media is becoming ever-present in today’s society and is a designed mechanism to
promote behavior change used for social purposes. Some social media platforms (such as
facebook) have been emerging as important sources of information and , is influencing
human behavior in various domains including healthy living, environmental
sustainability, collective action, and other areas such as education and learning. The aim
of the study was to examine leveraging of social media as tool for research by
postgraduate researchers at the University of Nairobi. The objectives of the study
included to: Identify the social media platforms being used by researchers at the
University of Nairobi, Identify the purpose of social media practices being used by
researchers at the University of Nairobi, Identify the institutions strategies in promoting
the use of social media in research at the University of Nairobi, Establish the challenges
faced by postgraduate researchers while using social media as a tool for research at the
University of Nairobi. The study encompassed a total of 160 respondents from all the six
colleges of the University of Nairobi. Respondents were selected using convenient
sampling. The study adopted a descriptive survey with the use of questionnaires which
had closed and open ended questions and document or desk review analysis to collect
data and information. Data collected was analyzed using Statistical Package for Social
Sciences and presented in form of tables of frequencies, percentages and charts. The
study established that social media platforms are mainly used for entertainment and
communication rather research and learning. The study recommended implementation of
social media policies, education and training, advanced internet technology and systems
and pro-active feedback mechanisms to aid in promoting the use of social media
platforms as tools for research by postgraduate researcher University of Nairobi.
Development of strategies for embracing social media platforms as tools of research was suggested as an area for future research. | en_US |