| dc.description.abstract | The Triple Bottom-Line concept brings together three important dimensionsEnvironmental,
Social and Economic. It is also referred to as the three Ps- Planet, People
and Profits. These three are important dimensions of addressing sustainability in business
operations. This study aimed at establishing the relationship between TBL, Sustainability
and Performance in Horticulture Sector in Kenya. The study adopted a descriptive
research design of cross sectional type where a census of all the registered horticulture
firms within Nairobi and its environs were considered and took part in the study. Primary
data was collected using the questionnaire from the 25 registered firms. Two respondents
were targeted from each firm. The researcher received a response rate of 74% which
formed part of the analysis and out of which the findings were interpreted, conclusions
and recommendations drawn. The findings indicate that majority of horticulture firms in
Nairobi and its environs have adopted the TBL dimensions to a large extent. It is also
clear that contrary to the earlier norms, most horticulture firms are becoming more
concerned about environmental and social dimensions with hope that they will equally
translate to more profits. Several triggers which include compliance with government
regulations, profitability goals, competitive forces and society concern for the
environment were rated as the main drivers towards TBL for sustainability. | en_US |
