| dc.description.abstract | This study attempts to identify the degree to which travel advisories influence the
decision to travel to Kenya by International tourists and to examine the consequences
they have on Tourism and related business.
Kenya‟s Tourism Industry has been affected by the threat of terrorism and subsequent
travel advisories issued by traditional source markets.The purpose of this study
therefore is to examine and find out the exact impact of travel advisories on the
tourism industry. The study was guided by the experience Kenya has had from 2000-
2014.
The study heavily relied on secondary data that was collected from publications,
journals, Kenya National Bureau of statistics, and oral interviews of employees in
tourist related businesses such as Hotels, Travel Agencies, Tour operators, Kenya
Tourist board and conference organizers.
From the findings of the study, it is concluded that travel advisories have adverse
effects on the tourism industry and the economy of Kenya at large as tourists opt for
other destinations resulting into reduced levels of employment and loss of income
for many families.
The study recommends several measures to be taken to protect and rebuild the image
of Kenya, and boost tourists and investors confidence | en_US |
